As a way to communicate TD Direct Investing's offering's to a general hometown audience, Hometown Trader was held across cities within Ontario to reach those people. The creative was developed to show Direct Investing's fun side, with events being held at breweries and art galleries. Creative was aligned with cities, including Hamilton and later event's happening in Guelph. Many of the final creative was thought of intentionally to drive traffic to TD Direct Investing's socials channels.