The year-end campaign for many organizations operating in the non-profit industry is the single-most largest fundraising opportunity of the year. With that in mind, it was only right to turn it up a notch by going vibrant with the colour choice and bold with typeface choice. It was important that the two elements worked in harmony together, to visually communicate urgency on this very important topic. The #SaveHerSeat campaign puts girls education to the forefront, aiming to target donors, asking them to help girls claim their future, by saving a seat for them!

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